One of life’s greatest mysteries is knowing what came first, the chicken or the egg? Now I don’t know about life but in Soho its definitely the egg.
Nestled in Moor Street is #atch Waffles. No this isn’t a typo, the ‘H’ in Hatch has been substituted for a ‘#’, apart from the symbol’s physical resemblance to the letter, it also earmarks the lines of a traditional Belgian waffle. Not to mention a clever marketing strategy for social media.
#atch serves delicious egg waffles or 鷄蛋仔 (this translates into little eggs from Cantonese) which is a popular street food snack dating back since the 1950s! Traditionally it is served warm and plain in brown paper bags, but at #atch they’ve been elevated to be filled with ice cream and various other treats.
The team behind #atch Waffles, many of whom have roots in Hong Kong, wanted to bring the taste of their home to London. Not only do they love seeing the joy their waffles bring to those who already know of them, they also warmly welcome newcomers and hope to share a little bit Hong Kong with you in the form of a tasty dessert.